Reading Skills Day 8: Gap fill notes

BOOTCAMP BONUS: GT Section 2

SECTION 2 – See PDF here: GT 12 T5 P2

Choose ONE word only from the text for your answer.

Marketing advice for new businesses

If you’re setting up your own business, here’s some advice on getting customers.

Know where your customers look

Your customers aren’t necessarily where you think they are. So if you’re advertising where they’re just not looking, it’s wasted money. That’s why it pays to do a bit of research. Every time someone contacts your company, ask them where they found out about you. And act on this information so you’re advertising in the right places.

15 Some _______________will help you to discover the most effective places to advertise.

Always think like a customer

What makes your customers tick? Find out, and you’re halfway to saying the right things in your advertising. So take the time to ask them. A simple phone or email survey of your own customers, politely asking why they use you, what they really like and what they don’t, is invaluable.

16 A _____________________of your customers will show you how they feel about your company. 

Make sure customers know you’re there

If a customer can’t see you, they can’t buy from you. There are loads of opportunities to promote your business – print, press, direct mail, telemarketing, email and the internet – and using a mix of these increases your chances of being seen (and remembered).

17 A _______________ of forms of advertising will make it more likely that potential customers will find out about you.

Ignore your customers and they’ll go away

It sounds obvious, but companies who talk to their customers have much better retention rates than those that don’t, so it’s worth staying in touch. Capture your customers’ email addresses upfront. Follow up a transaction to check they’re happy with the service and, if possible, send
them updates that are helpful, informative and relevant.

18 If you can, provide customers with useful ________________about your business. 

Know what works (and what doesn’t)

Do what the professionals do, and measure all your advertising. That’ll tell you what you’re doing right – and where there’s room for improvement. You never know, it might just throw up
some information that could change your business for the better.

19 Measuring the effects of your advertising can give you ____________________that will improve your business. 

Remember word-of-mouth: the best advertising there is

A recent survey found that consumers are 50% more likely to be influenced by word-of-mouth
recommendations than by TV or radio ads. So your reputation is your greatest asset. If your current customers are impressed with your company, they’ll be more inclined to recommend you to others. On the flip side, if they experience bad service they probably won’t complain to you – but you can be sure they will to their friends.

20 Success in finding new customers largely depends on your ______________.

Click here for the answers

15 Some research will help you to discover the most effective places to advertise. 

16 A survey of your customers will show you how they feel about your company. 

17 A mix of forms of advertising will make it more likely that potential customers will find out about you. 

18 If you can, provide customers with useful updates about your business. 

19 Measuring the effects of your advertising can give you information that will improve your business. 

20 Success in finding new customers largely depends on your repuation.

BOOTCAMP BONUS (Academic Part 1 – good for GT)

Nutmeg – a valuable spice

The nutmeg tree, Myristica fragrans, is a large evergreen tree native to Southeast Asia. Until the late 18th century, it only grew in one place in the world: a small group of islands in the Banda Sea, part of the Moluccas – or Spice Islands – in northeastern Indonesia. The tree is thickly branched with dense foliage of tough, dark green oval leaves, and produces small, yellow, bell-shaped flowers and pale yellow pear-shaped fruits. The fruit is encased in a flesh husk. When the fruit is ripe, this husk splits into two halves along a ridge running the length of the fruit. Inside is a purple-brown shiny seed, 2-3 cm long by about 2 cm across, surrounded by a lacy red or crimson covering called an ‘aril’. These are the sources of the two spices nutmeg and mace, the former being produced from the dried seed and the latter from the aril.

Questions 1-4

Complete the notes below.

Choose ONE WORD ONLY from the passage for each answer.

Write your answers in boxes 1-8 on your answer sheet.

The nutmeg tree and fruit

●   the leaves of the tree are 1……………………. in shape

●   the 2……………………. surrounds the fruit and breaks open when the fruit is ripe

●   the 3……………………. is used to produce the spice nutmeg

●   the covering known as the aril is used to produce 4……………………..

●   the tree has yellow flowers and fruit

Click here for the answers

1. oval

2. husk

3. seed

4. mace

The tree is thickly branched with dense foliage of tough, dark green oval leaves, and produces small, yellow, bell-shaped flowers and pale yellow pear-shaped fruits. The fruit is encased in a flesh husk. When the fruit is ripe, this husk splits into two halves along a ridge running the length of the fruit. Inside is a purple-brown shiny seed, 2-3 cm long by about 2 cm across, surrounded by a lacy red or crimson covering called an ‘aril’. These are the sources of the two spices nutmeg and mace, the former being produced from the dried seed and the latter from the aril.

‘The former, the latter’

‘The former’ and ‘the latter’ (meaning ‘the first mentioned’ and ‘the second mentioned’) are often used in Reading texts to avoid repetition.

IELTS loves using them for all types of questions, and you can use them in your writing too.

Here’s how they work in the text above (Nutmeg).

The former the latter
The former the latter 2

How the lesson will help:

Gap fill is one of the most common testing devices in both Reading AND Listening.

The skills you learn this week will also be really useful for the Listening, especially this NOTE-FORM style of text.

When you do the listening course you’ll see that even the TYPES of answers are the same e.g. uncountable materials (silk, paper) and you’ll see common themes (Listening – film reels, Writing – the lifecycle of a butterfly).

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Why you need to do it:

Gap filling skills are easy to learn. What you do today will be crucial for your development of this skill.

 

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What you need to do:

1. For this first one, it’s probably a good idea to watch the video first.

2. Print off the test anyway so you can follow along (or just pause the video).

Need help? Message me on your favourite platform, or click here.

I'll get back to you as soon as I get your message.

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